Join the #LoveScotch movement
Scotch brings to life centuries of craftsmanship and is now considered a universal drink, ever-present in the lives of those who honor their unique thirst for life.
On February 10, we celebrates International Scotch Day. Now on its second year, #LoveScotch is a global movement to celebrate the world’s favorite whisky. I drank occasionally, but when I tried out Johnnie Walker Black Label, Johnnie Walker Gold Label Reserve, and The Singleton yesterday during the Master Class event organized by Diageo Philippines at Oto Bar…I was amazed on the flavors that makes me appreciate Scotch.
“We want to reinvigorate everybody’s love affair with Scotch,” Diageo Philippines’ General Manager Vanee Gosiengfiao said. “Drinking Scotch whisky is more than just having a drink – it is an experience that culminates the artisanship of the people that make it, the places in which it is made, and the generations it is made for. Trends come and go, but Scotch has been cool since forever and it is time to properly celebrate that.”
Diageo’s Master of Whisky, Ewan Gunn shared with us about interesting information about Scotch and taught us on nosing and tasting session for three Scotch whiskies. Also we tried out to mix apple juice and ginger ale with Johnnie Walker during the Make your own Perfect Serve session.
“People think there are a lot of rules when it comes to drinking Scotch,” said Gunn. “It’s time to break old Scotch notions cause if there’s one rule about Scotch – it’s that scotch has no rules. Scotch can be enjoyed in many different ways, whenever, wherever.”
“It’s thrilling to see more and more Filipinos discovering their own love affair with Scotch, and in as many ways as this culture is as diverse. This Master Class is designed to deepen their passion with this amazing liquid and discover the best way to enjoy it for themselves,” added Gunn.
“The versatility of Scotch allows people to enjoy their drink any way they want it. Whether you drink it neat, on the rocks, in a mixed drink or cocktail – as long as you enjoy it, that’s all that matters,” concluded Gunn.
As part of their journey through the world of Scotch, Diageo collaborated with Samsung Philippines for an immersive experience with Johnnie Walker with the help of the Samsung Gear VR Powered by Oculus. Guests were able to appreciate the craftsmanship that goes into their Scotch whisky through virtual reality.
Everyone can join the movement and get involved by using #LoveScotch and #InternationalScotchDay. From Feb 8-Mar 15 2017, there are a lot of exciting #LoveScotch events and special offers happening around the metro – check out the JohnnieWalkerPH page on Facebook for more details.
ENJOY JOHNNIE WALKER BLACK LABEL IN 5 DIFFERENT WAYS
1
Neat
30ml (a shot) of Johnnie Walker Black Label
2
On-the-rocks
30ml of Johnnie Walker Black Label with ice
3
Johnnie soda or ginger
30ml Johnnie Walker Black Label
120ml or top with clear soda or gingerale
ice
4
Johnnie Sour
30 ml Johnnie Walker Black Label
15ml sugar syrup ( equal parts sugar and water)
15ml lemon juice
Shaken and topped with ice
5
Johnnie Apple
30 ml Johnnie Walker Black Label
120ml or top with apple juice
Apple slices optional
THE SCOTCH WHISKIES
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Johnnie Walker Black Label |
Also known as the “Iconic Blend,” Johnnie Walker Black Label is recognized as the benchmark for all other deluxe Scotch blends. Created using only whiskies aged for a minimum of 12 years from the four corners of Scotland.
Johnnie Walker Black Label is rich, complex and incredibly well-balanced, full of dark fruits, sweet vanilla and signature smokiness.
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Johnnie Walker Gold Label Reserve |
Johnnie Walker Gold Label Reserve, also known as the “Celebration Blend” is the perfect fit for indulgent celebrations. Known for its creamy smoothness, it opens with a luxurious burst of delicate nectar and gentle smokiness that develops into sweet fruits and deeper, velvety, honeyed tones before giving way to sublime, lingering whispers of smoke and oakiness in the finish.
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The Singleton 12 Year Old |
Coming from The Singleton’s Glen Ord family, this 12 YO single malt is a fruity, well-composed and manages to be both light and smooth without compromising any depth of flavor or fullness of palate. A single malt that everyone can enjoy, this blend brings pleasure from the first sip. |
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