Press Release

Johnny Walker launched its Blue Label limited edition in the Philippines

Johnnie Walker® Blue Label™, the pinnacle of Scotch Whisky blending from the House of JOHNNIE Walker, celebrates the Philippine nation with the launch of the exclusive Johnnie Walker Blue Label Philippine Limited Edition bottle.

Johnnie Walker Blue Label PH_04


Featuring the gold-embossed map of the Philippines, the Johnnie Walker Blue Label Philippine Limited Edition bottle is perfect for any celebration and is an exceptional token for any remarkable individual. Its 7,107 bottles are individually numbered, highly collectible and a treasure for those looking for the perfect gift.


“JOHNNIE WALKER BLUE LABEL has always been, and continues to be an emblem for those who have created something extraordinary, those who have accomplished something special and changed the world around them. Today, this signature of success gives a nod to the outstanding Philippine spirit” said Jon Good, General Manager of Diageo Philippines Inc. “The Johnnie Walker Blue Label Philippine Limited Edition bottle is a tribute to Filipinos who continue to pursue their passions and walk the paths they envisioned for themselves.”


“In a country bursting with a strong sense of nationalism, we believe that the release of the Johnnie Walker Blue Label Philippine Limited Edition bottle is proper,” adds Good.“ Diageo recognizes each Filipino’s role in positive social change and economic growth, and we believe that the fruits of his or her hard work deserve to be celebrated.”


JOHNNIE WALKER BLUE LABEL is known as the pinnacle whisky of the House of Walker, and demonstrates a rare commitment to flavor and craftsmanship. This peerless blend is an epic achievement of the modern whisky era – a perfect combination of heritage and modernity, showcased in a striking, contemporary bottle that makes it an ideal choice for today’s luxury consumer.


The whiskies used for JOHNNIE WALKER BLUE LABEL are hand selected and nurtured, and stored in the finest casks of the Johnnie Walker stocks. With flavours influenced by the smoke of the west and the rich, sweet whiskies of the east, the result is a complex, powerful, and incredibly smooth whisky. Its layers evolve and resonate with the signature smokiness JOHNNIE WALKER is known and loved for.


“A constant striving for supreme quality has always been at the heart of Johnnie Walker Whiskies,” shared Rian Asiddao, Brand Ambassador for Diageo Reserve. “Blue Label is both intense and complex and considered the modern day standard for maturity, smoothness and balance. It reflects the Walker family’s belief that neither whisky age alone, nor whisky from a single location, is enough to achieve the creation of an unrivalled masterpiece today.”


The Johnnie Walker Blue Label Philippine Limited Edition bottle is available in leading supermarkets. For more information, you can visit the Johnnie Walker Philippines Facebook page at

About Christian Melanie Lee

Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms. Follow her on Twitter and Instagram.