Why settle for meals that don’t satisfy, no matter how affordable they are?

Or as Coco Martin asks in his latest Mang Inasal TV ad: “Sinong matutuwa sa laman-tiyan lang?”

The leading branded grilled chicken communicates anew its value-for-money proposition through an entertaining 15-second TV commercial featuring Mang Inasal’s long-time celebrity endorser.

For only P99, one can already have a satisfying meal of Mang Inasal Chicken Inasal that combines delicious thigh and juicy leg parts. It’s like having two orders of chicken served in one flavourful meal, making Coco Martin blurt out at the end of the TVC, that the Mang Inasal Chicken Inasal is truly, “Busog sa Ihaw Sarap!”

Busog sa Ihaw Sarap puts together Mang Inasal Chicken Inasal’s positioning of bigness (2-in-1 sa Laki) and craveability (Nuot sa Ihaw Sarap) given the product’s delectable taste that seeps through the chicken fibers.

For about a decade now, customers flock to Mang Inasal’s to grab a bite of its Chicken Inasal, making the enterprise one of Jollibee Foods Corporation’s fast-growing business units.

About Christian Melanie Lee


Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms. Follow her on Twitter and Instagram.

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